by admin | Dec 24, 2013 | Innovation
What if wearing a small patch on your arm enabled the detection of an oncoming cold, allowing for treatment to deter the onset of symptoms? This type of innovative nanotechnology-enabled patch would allow people to make predictive decisions about their day, week or even month. The benefits of this type of innovation are far-reaching. Find out more right...
by admin | Dec 23, 2013 | Brand strategy
Google ranked Michael Kors the second most-searched-for high-fashion brand of the year in its Zeitgeist 2013 report – two steps up from the brand’s number four spot on the same list last year. Michael Kors is one of only two brands that remained on the list of top-searched high-fashion brands from last year. Social media analyst Starcount named Michael Kors the top fashion brand on social media for 2013 amid such competitors as Chanel, Louis Vuitton and Burberry. Read More About This...
by admin | Dec 23, 2013 | Brand targeting & positioning
Instagram, the fast-growing social network, has reported that its initial trials involving paid advertising promotions proved “promising,” with recall and awareness metrics up for all four campaigns being tested. Ad recall was up 32 percentage points compared to a cntrol group while brand awareness rose 10 percent. Read More About It...
by admin | Dec 18, 2013 | Brand identity
Expertus has unveiled its new brand identity, which includes new corporate colors, restyled company and product logos and a redesigned website. “We needed our brand to reflect the award-winning attributes of our ExpertusONE products: smart, simple-to-use, innovative and intuitive – what we term ‘sophisticated simplicity,'” Ramesh Ramani, Expertus’ President and CEO, explained. Read More...
by admin | Dec 18, 2013 | Brand targeting & positioning
Adidas’ refusal to supply Sports Direct with Chelsea replica kits next season is an attempt to distance itself from “pile it high sell it cheap” apparel sold by discount retailers as it pushes to assert its brand desirability during a competitive World Cup year against Nike. Find Out More...
