by admin | Dec 18, 2013 | Brand targeting & positioning
To W.M. “Rusty” Rush, chairman, CEO and president of Rush Enterprises, which owns the Rush Truck Centers chain of commercial vehicle dealerships, increasing “brand awareness” will play a key role in the company’s growth strategy – with Rush’s partnership with Tony Stewart’s Stewart-Haas Racing (SHR) NASCAR Sprint Cup Series team a key part of that effort. Find Out More...
by admin | Dec 18, 2013 | Brand identity
Charlotte, North Carolina NBA fans can make the Dec 21. game against the Utah Jazz on their calendars. That Saturday night marks the Bobcats’ first “Buzz City Night” in which the organization will introduce the brand identity, logos and wordmarks of the Charlotte Hornets for the 2014-2015 season. Read more...
by admin | Dec 13, 2013 | Brand strategy
Hyundai Motor America typically eschews celebrities in its Super Bowl ads. Not this time. One of the two 30-second ads that lead creative agency Innocean USA is developing for the Feb. 3 game will feature three celebrities, according to Steve Shannon, the company’s VP of marketing. Read...
by admin | Dec 13, 2013 | Brand strategy, Communication strategy, Innovation, Market dynamics
Marketing is not commonly considered part of the mergers and acquisitions process. Everyone emphasizes preparing the company for sale, identifying potential buyers, due diligence, legal reviews, and so on. These are important aspects of the process, but to secure a premium price for any company you need to do a bit of marketing. Even in mergers and acquisitions. Read...
by admin | Dec 11, 2013 | Innovation, Market dynamics
CEO Mark Zuckerberg wants Facebook to become a “highbrow” digital newspaper, while users want a land of viral videos. But which version is better for advertisers? Read...
