by admin | Dec 11, 2013 | Brand identity
In his book Tweet Naked, online marketing expert Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author discusses how to choose which is best for you, a personal or a business brand. Read...
by admin | Dec 9, 2013 | Communication strategy, Innovation
Entrepreneurs need to go the distance. But so do their teams. That can be a lot harder. When working on anything new, the sense of adventure and newness can be exhilarating, and undoubtedly serves as a key source of motivation. However, somewhere along the line the inevitable humdrum of life sets in. Previously unseen circumstances rear their head, things start to go wrong, and everyone has a degree of doubt, whether or not they express it. It’s your challenge as a leader to reenergize your team and make sure the spark that got you this far hasn’t been extinguished. In order to keep your team together and energized, you have to: Read...
by admin | Dec 9, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
You probably know Biz Stone for his long startup-world resume, which includes being the co-founder of Twitter, and being a helping hand for lesser known–though still notable–startups, including Xanga, Blogger, Odeo and Jelly (of which he is currently CEO). Read...
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication strategy, Concept development, Concept evaluation/execution
A roundup of the best tips of the week from Entrepreneur.com Read more
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Communication strategy, Concept development, Market dynamics
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function. The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International. Read...
