by admin | Mar 10, 2014 | Communication development/evaluation
Most managers and leaders worked their way to the top after being technically good at their job, and they were next in line for a promotion. Yet, most bosses do not know how to communicate because they were not formally trained in communication skills. The majority of these managers and leaders operate from their “worker mindset” background or by modeling themselves on their previous bad boss. The definition of effective management and leadership is “getting the work done through the actions of others.” This means every manager and leader must motivate, inspire and communicate their thoughts, vision and ideas to their team to get results. However most managers and leaders struggle to articulate themselves in a clear, concise and confident manner. Read more about the studies of this communication specialist...
by admin | Mar 10, 2014 | Brand strategy
The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the many things that are challenging brands to think differently. Creating and sustaining customer trust and loyalty is more difficult than ever before. Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of pop-up and video ads that flash before our eyes every time we use our phones, turn on our computers or tablets. Read more...
by admin | Mar 7, 2014 | Brand targeting & positioning
I’m talking to brand managers, brand, stewards, consultants — anyone who is responsible for maximizing your company ad agency’s efforts on behalf of your brands. Don’t let your agency have an academic relationship with the product you are selling. We all know the academic relationship. It revolves around sexy charts, research, case studies, infographics, word clouds, focus groups. The client says to the agency, “Make consumers understand the full, comprehensive robust experience of our brand … and if the agency people get a chance to have that experience on their own time, that’d be kind of neat.” Find out more about why your agency needs a brand commissary...
by admin | Mar 7, 2014 | Communication strategy
Many people struggle with learning to fight fairly. What needs to be said (and how to say it) and what not to say are just a few of the challenges facing those who can’t seem to argue appropriately. Learning to state your needs without adding fuel to the fire is a relationship necessity. Here some communication tools for resolving disagreements and making your interactions easier and more satisfying. Enjoy all 9 of these communication tips by reading this...
by admin | Mar 6, 2014 | Brand strategy
In the last 15 years, Geico has successfully branded their business with astounding success. With the creative use of their mascot, the Geico Gecko, and one of the best known slogans in history, they have earned the attention, and even affection, of customers across the US. Fannit, an internet marketing firm from the Seattle area, has chosen to analyze this success in a recent publication by breaking down the key components of Geico’s business branding and revealing the principles that they used to achieve success. Read more about Geico’s branding strategy...
