In the last 15 years, Geico has successfully branded their business with astounding success. With the creative use of their mascot, the Geico Gecko, and one of the best known slogans in history, they have earned the attention, and even affection, of customers across the US. Fannit, an internet marketing firm from the Seattle area, has chosen to analyze this success in a recent publication by breaking down the key components of Geico’s business branding and revealing the principles that they used to achieve success.
Read more about Geico’s branding strategy here.
