by admin | Mar 13, 2014 | Innovation
People wait in long lines and even camp out to get their hands on new Apple devices as soon as they’re available. But they drag their feet, sometimes for years, when it comes to purchasing another piece of technology that could greatly improve their lives: hearing aids. Hearing-aid manufacturers and audiologists hope a new collaboration between them and Apple will help. Find out more about Apple’s plans for hearing aids...
by admin | Mar 12, 2014 | Brand strategy
Branding is more than just a smart logo with a catchy slogan. It’s personality, your customer base, and the quality of your products and services. With the boom in successful small businesses, and the rise in indie craft shops, setting your brand apart from everyone else’s can be a bit of a challenge. Be unique but not obnoxious. Be visible but not overpowering. Be intense but not overbearing. There are so many points to touch on for branding your business that it’s easy to lose sight of your goals. Katy Svehaug, Etsy’s content coordinator, recently published an article on Etsy’s blog about strategic branding. Read more about these branding strategy tips in this...
by admin | Mar 12, 2014 | Market dynamics
Traditional reinsurers must remain relevant and be mindful of areas into which they are looking to diversify in the face of increased competition from the influx of capital markets capacity, Willis Re president Paddy Jago cautions in a video blog on WillisWire. Those traditional property catastrophe reinsurers that are responding to increased competition from the influx of capital markets capacity by diversifying into other lines of business should proceed with caution, Jago recommends. Read more about their need to survive challenging market dynamics...
by admin | Mar 11, 2014 | Communication strategy
There are lots of ways that the good use of technology can help boost the levels and quality of communication and collaboration in your business. Read on for our handy tips on how to do just that… Twitter: If you’re not already on Twitter, you really should be. Start up a Twitter account for all your business updates and invite your associates to subscribe. This will let you contact the whole team from wherever you are via your mobile. Don’t fear IM: Instant messaging is an efficient method for getting answers quickly, and cuts down on distracting chatter. Encourage your employees to use IM – but remind them not to use it for anything confidential (conversations are saved on servers, and the messages are very easy to intercept). Refrain from email flames: Never send an email in the heat of anger – write your screed and save it as a draft, telling yourself that you’ll send it later when you’ve settled on your course of action. (You’ll probably never send it). This will result in fewer burnt bridges that could hurt your business in the long run. Read more about these communication tips...
by admin | Mar 11, 2014 | Innovation
“Innovation distinguishes between a follower and a leader,” Steve Jobs, the late co-founder of Apple had been known to say. In tough economic times, companies and teams need to innovate to survive. However, driving team members to innovate is not always an easy task for the modern-day manager. Shreya Roy speaks to a few managers on ways to get the best out of people. You can read more about the five ways to boost innovation in the workplace right...
