by admin | Jul 24, 2014 | Brand strategy
Many companies think that SEO is about using keywords to move their website up in the search results list. However, there are other ways, which are often forgotten, to support your brand. The SEO specialists at SEO Junkies can help improve your search engine optimisation using these methods. SEO specialists recommend using a variety of methods to help improve your website’s search rankings. Read more about it...
by admin | Jul 24, 2014 | Uncategorized
By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too. As PR professionals, we spend a lot of time talking with companies about how to implement and maintain strong social media programs. Unfortunately, one of the biggest challenges we hear (and let’s face it, know first-hand) is lack of time. Most companies understand the need for a steady stream of social content, but simply don’t have the bandwidth to do it. So, what’s a busy company to do? Instead of expecting ownership to fall on the shoulders of a few employees, companies should empower all employees to be advocates on social media. Read more about it...
by admin | Jul 23, 2014 | Innovation
Innovation is not only for the tech industry — it is central to the success of any business and it must be an integral part of a business strategy. Consumers have many choices these days, and brands and retailers need to stand out from the rest. All industries have to continually innovate, whether its technology or retail. But how? Birchbox, the popular beauty and grooming online retailer, did something out of the box recently. The popular subscription service — which sends consumers a monthly box filled with deluxe beauty products — ; opened its first physical store in New York City. The store mirrors its online counterpart, making the shopping experience seamless. “Our goal with Birchbox has always been to make it easy, efficient and fun for people to discover new brands and products fit for their lifestyle,” said Katia Beauchamp, cofounder of Birchbox. Read more about why innovation matters...
by admin | Jul 23, 2014 | Brand strategy
Ad executives salivating over the juicy prospect point to signs that the tech giant is tiring of longtime creative agency TBWA Media Labs after 30 years and is ready to put its entire account up for grabs. What’s more, the industry is buzzing that Apple will look to music maestro Jimmy Iovine, the boss of newly acquired Beats headphones and its sister music-streaming service, to help it regain its marketing mojo. The fashionable Beats brand, which Apple acquired for $3 billion, outmanoeuvred official World Cup sponsor Sony with its “Game Before the Game” ad campaign. So many soccer stars sported Beats that Sony had them banned from the arena. Read more about this brand strategy overhaul...
by admin | Jul 22, 2014 | Uncategorized
Relationship stress is a symptom, like neck pain or back pain, of a communication problem. For happy and healthy relationships, we know communication is key. That’s why if you’re experiencing stress in a relationship, whether it’s at work or at home, the problem could be the way you express yourself in your communication with others. Take a quick reading on how you communicate with others. Ask yourself a few questions and be honest with your responses. Do you get what you want and, more importantly, make the people who give it to you happy in the process? Want to have an easier time communicating with family, friends, clients or co-workers? You may need to check your internal stress first. Read more about how you can use communication as a key to health...
