Innovation is not only for the tech industry — it is central to the success of any business and it must be an integral part of a business strategy. Consumers have many choices these days, and brands and retailers need to stand out from the rest.
All industries have to continually innovate, whether its technology or retail. But how?
Birchbox, the popular beauty and grooming online retailer, did something out of the box recently. The popular subscription service — which sends consumers a monthly box filled with deluxe beauty products — ; opened its first physical store in New York City. The store mirrors its online counterpart, making the shopping experience seamless. “Our goal with Birchbox has always been to make it easy, efficient and fun for people to discover new brands and products fit for their lifestyle,” said Katia Beauchamp, cofounder of Birchbox.
Read more about why innovation matters here.
