A boutique consultancy dedicated to delivering relevant insights that guide clients through complicated decisions and uncover new ways of thinking.
Shari Allison
Principal
Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.
Stephen Tile
Principal
For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.
Ignite is brought to the table when senior level, objective, thought-partners are needed to help provide clarity, focus decision-making & optimize opportunity.
Our business model allows for intimate, hands-on engagements that are flexible & provide meaningful business outcomes.
While Ignite can of course execute basic research, our sweet spot is really those issues that are strategically significant to the organization.
We focus on strategic, high-touch engagements related to…
- Market dynamics
- Brand strategy
- Brand targeting & positioning
- Brand identity
- Innovation
- Concept development
- Concept evaluation/execution
- Communication strategy
- Communication development/evaluation
Specializing in retail, travel, packaged goods, alcohol, technology, financial services & luxury goods segments.
- Ignite employs a creative range of methods to uncover insights…from traditional focus groups & online surveys to inventive interactive, observational & ethnographic approaches.
- Emphasis is on driving insights deep into organizations, either up or down, where they can be actioned — use facilitation & workshopping methods to ensure organizational enculturation.
An interesting look into Brand Identity
Go to this interactive image slide for more info.
THE ROLE OF THE LOGO IN THE THIRD AGE OF BRANDING BY TIM HILL
Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC. Read...
Why Every Business Needs a Cyber Monday Strategy
Cyber Monday is right around the corner and as the world’s biggest day of e-commerce volume all year, it’s a marketing opportunity not to be lost. Now is the time to start your preparation. Read...
Irreverence in marketing: when is it right for brands to #lol?
Brands require total conviction if they are to pursue irreverent marketing strategies, writes Ben Bold. With brands continually being hauled before Parliamentary Select Committees and mauled by consumers on social media sites, one might expect marketers across the spectrum to adopt increasingly austere, po-faced personalities. Yet many are succeeding by doing exactly the opposite, and embracing a flippant, tongue-in-cheek tone. Read...
Yelp CEO Shares His Single Most Important Management Tip
Yesterday, Yelp co-founder and CEO Jeremy Stoppelman did a Reddit Ask Me Anything (AMA). It was a little unusual for a few reasons. One, you don’t see too many CEOs of large public companies take questions on Reddit from the public. And two, things got pretty contentious pretty quickly, with a barrage of questions about review manipulation and alleged shady sales tactics. Read...![Marketing for Small Business: How To Be Successful Online [Infographic]](http://ignite-lab.com/wp-content/uploads/2013/11/Be-a-successful-online-small-business.jpg)
Marketing for Small Business: How To Be Successful Online [Infographic]
Marketing for small business isn’t easy. All too often there are tight budgets and lack of resources that make online marketing a unique challenge, but that doesn’t mean that it isn’t worth pursuing. This infographic is designed to provide some insight into the importance of digital marketing for small business, and the media that stick out as the most...
You’re Never Too Old To Start A Business
Silicon Valley adores its wunderkinds. It’s easy to look at the Mark Zuckerbergs and Jack Dorseys of the world and assume that youth is a necessity, or at least a major benefit, when starting a business. And yet, according the Kauffman Foundation’s annual Index of Entrepreneurial Activity, the rate of new businesses being started by entrepreneurs between 20 and 34 has actually been falling in recent years. Meanwhile, the number of businesses created by older entrepreneurs between the ages of 55 and 64 is rising drastically. In 1996, just 14.3 percent of new entrepreneurs were older than 55. By 2012, that number had risen to 23.4 percent. Read...
The 80/20 Rule of Time Management: Stop Wasting Your Time
Small-business owners waste their time on what I call $10 an hour work, like running to get office supplies. Meanwhile, they forgo the activities that earn $1,000 an hour, such as sending the right email to the right person, or negotiating a lucrative contract, or convincing a client to do more business with you. Read...
Why You Need a Business Coach
Steve Jobs had Bill Campbell. Jodie Foster leaned on Robert De Niro. Andy Murray has Ivan Lendl. High performers in any field typically have a coach or mentor. A great coach provides you with the benefit of their experience and asks more questions than they answer. They force you to think about your business in ways that you wouldn’t do on your own. Read...
World’s Most Valuable Brands: Behind The Numbers
How do you measure the value of a brand? At Forbes, we look at the financial numbers. The most valuable brands are ones that generate massive earnings in industries where branding plays a major role. The 100 most valuable span 15 countries and cross 20 broad industry categories. Brands from U.S. based companies make up just over half the list with the next biggest representatives from Germany (9 brands), France (8) and Japan (7). Tech brands are the most common with 19, including four of the top five. Read...
Social Media Management Startup Sprinklr Raises $17.5 Million
Sprinklr, a social media management company that works with large, enterprise clients, announced an additional $17.5 million in funding on Tuesday. The Series C round of funding came from the company’s existing investors, Battery Ventures and Intel Capital, who have now combined for $37.5 million in total investments in the company, says Sprinklr CEO Ragy Thomas. The deal took less than two weeks to close, he adds, noting the investors were eager to “double down” on their previous investments. Read...
The Secret to Making Customers Passionate About Your Brand
Developing brand passion is all about creating a journey of engagement with your customer. It’s a relationship built over time as consumers’ thoughts and feelings about a brand are positively reinforced. Read...Ignite Lab Inc.
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