A boutique consultancy dedicated to delivering relevant insights that guide clients through complicated decisions and uncover new ways of thinking.
Shari Allison
Principal
Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.
Stephen Tile
Principal
For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.
Ignite is brought to the table when senior level, objective, thought-partners are needed to help provide clarity, focus decision-making & optimize opportunity.
Our business model allows for intimate, hands-on engagements that are flexible & provide meaningful business outcomes.
While Ignite can of course execute basic research, our sweet spot is really those issues that are strategically significant to the organization.
We focus on strategic, high-touch engagements related to…
- Market dynamics
- Brand strategy
- Brand targeting & positioning
- Brand identity
- Innovation
- Concept development
- Concept evaluation/execution
- Communication strategy
- Communication development/evaluation
Specializing in retail, travel, packaged goods, alcohol, technology, financial services & luxury goods segments.
- Ignite employs a creative range of methods to uncover insights…from traditional focus groups & online surveys to inventive interactive, observational & ethnographic approaches.
- Emphasis is on driving insights deep into organizations, either up or down, where they can be actioned — use facilitation & workshopping methods to ensure organizational enculturation.
Three Things Your Wealth Manager Doesn’t Want You To Know
Affluent investors hungry for advice have their pick of wealth managers to advise them. I should know, I’m in the business and it’s a crowded field. However, I’m also able to see what a lot of my counterparts are doing and some of it concerns me. I’m going to make a broad generalization here, but in my opinion there are a lot of things that some (not all, of course) wealth managers avoid discussing. Read...Why Flexibility Is Your Key to Personal Branding Success
If there’s one thing that marketers could be accused of, it’s too much planning. I know that sounds counter culture, but it’s true. If we are not careful, we could spend our mornings planning our afternoons and our afternoons planning our next mornings. We won’t get anything done as a result. Read...
6 Unexpected Ways to Make Someone’s Day
Smiles are nice. Cards are nice. Gifts are nice. All the “standards” are nice–and all, at least in part, are somewhat expected. If you really want to make someone’s day, do the unexpected. It’s not hard. Little things truly can go the longest way. All it takes is a tiny bit of thought and a little effort: Read...10 Behaviors to Cultivate a Powerful Culture
Entrepreneurs face trust issues every day. When you hire new people, for example, it’s natural to wonder if they will fit into the culture. Will they commit to your company mission? And are your trade secrets safe in their hands?Trusting someone else’s judgment and accuracy is an ongoing battle. It’s no wonder many entrepreneurs struggle with letting go and delegating their work load. Read...
3 Ingredients to Building a Digital Brand From Scratch
All you need to create a digital brand from nothing is an Internet connection and the drive to make it happen. I can say this after taking an idea from birth to a respected local digital brand, which now reaches over 50,000 people per month. And, I did this by myself, in my spare time. Read...
A Simple Road Map For Your Personal Brand
The following is the eighth in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. Read...
The 25 Most Influential Business Leaders Of 2013
Every industry has its movers and shakers. Men and women who, by virtue of their chutzpah and determination, built new companies, saved them from the brink of extinction, or forged new paths for others to follow. Read...
26 Time Management Hacks I Wish I’d Known At 20
Most people learn time management the hard way, by trial and error, working late nights to meet deadlines. Etienne Garbugli, a Montreal-based product and marketing consultant, distilled the lessons he wishes he’d known when he was starting into a presentation posted to SlideShare. With his permission we’re posting it here. Click here to see the time hacks...
The Secret to Selling Your Brand With One Sentence
You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence — a sentence that is so direct and compelling, it stops whoever reads or hears it dead in their tracks. A good one-line benefit statement should make someone think: “I want to know more about that.” Read...
3 Rules for Building a Billion-Dollar Business
Very few entrepreneurs wind up building a billion-dollar company like Twitter or Facebook. Those types of companies, that started with thin business models and experienced fast growth overnight, are the exception–not the rule. So you might want to look elsewhere for lessons on how to build your company. In fact, you might want to review the successes of companies that generated revenue early on with solid business models. Read...
The Best Way to Be More Confident
Confidence is not something you either have or you don’t. Take me. Stick me on a bicycle at a local group ride and I’m confident. I’m self-assured. I feel like I belong (which, if you think about it, is a nice definition of confidence). Read...
Why Happy Employees Are Your Key to Successful Branding
The following is the second in the series “Live Your Brand” in which branding expert Melanie Spring takes us along on her three-week road trip across the country to meet innovative entrepreneurs whose experiences offer lessons learned to businesses big and small. Read...Ignite Lab Inc.
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