A boutique consultancy dedicated to delivering relevant insights that guide clients through complicated decisions and uncover new ways of thinking.
Shari Allison
Principal
Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.
Stephen Tile
Principal
For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.
Ignite is brought to the table when senior level, objective, thought-partners are needed to help provide clarity, focus decision-making & optimize opportunity.
Our business model allows for intimate, hands-on engagements that are flexible & provide meaningful business outcomes.
While Ignite can of course execute basic research, our sweet spot is really those issues that are strategically significant to the organization.
We focus on strategic, high-touch engagements related to…
- Market dynamics
- Brand strategy
- Brand targeting & positioning
- Brand identity
- Innovation
- Concept development
- Concept evaluation/execution
- Communication strategy
- Communication development/evaluation
Specializing in retail, travel, packaged goods, alcohol, technology, financial services & luxury goods segments.
- Ignite employs a creative range of methods to uncover insights…from traditional focus groups & online surveys to inventive interactive, observational & ethnographic approaches.
- Emphasis is on driving insights deep into organizations, either up or down, where they can be actioned — use facilitation & workshopping methods to ensure organizational enculturation.
Can 2014 Be the Year of Real Healthcare Innovation?
No matter how optimistic and hopeful you might be by nature, it’s difficult to approach the issue of health care in the United States without a sense of foreboding. And confusion. And frustration. And maybe a little anger. The issue of affordable, reasonable, pragmatic health care is the defining issue of our times. Find out more about possible healthcare innovation...
Analysis: Bridge Scandal May Hurt Christie’s Brand
New Jersey Gov. Chris Christie has become a Republican star by casting himself as a brash, straight-talking politician who transcends partisan politics to work for regular people. But the escalating traffic jam controversy that has ensnared his administration could damage the governor’s national reputation and allow opponents to portray him as a ruthless bully. Read more about his potential brand problem...
7 Idioms Almost Everyone Gets Wrong
The English language is old. Like, really old. It’s old enough that its speakers use a good many idiomatic sayings that were thought up decades or even centuries ago and that use words people don’t really say much anymore. That can turn into a problem when those out-of-date words sound like other, much more common words. Especially if the sound-alike word makes a certain sort of sense in the context. Here’s the thing, though: It’s still wrong, even if it seems right. Read More...
Intel Kills Off McAfee Security Brand
Throughout the years of John McAfee’s madman antics, the founder of computer security firm McAfee Security, always had his name associated with the shield logo of McAfee Antivirus and its variations. But with a few sentences casually thrown out to the Consumer Electronics Show audience in Las Vegas on Monday evening, Intel CEO Brian Krzanich sounded the death knell for the McAfee brand, at least as far as it relates to consumer security. Read More About It...
Tips on Knowing Your Target Audience When Communicating Within an Organization
Communication within an organization is essential. Knowing the target audience that you intend to communicate with is just as important. You can communicate until you’re blue in the face, but if your message falls on deaf ears, then you’re just wasting your time and energy. Business professionals who know their target audience can be more effective in getting their message across....
11 Kickstarter Projects That Raised Over $1M in 2013
Kickstarter is one of the world’s largest crowdfunding websites – more than $919 million has been pledged to projects since the site launched in 2009. In that time, over 53,000 projects have been born, from films to new technology to video games and more. In the past 12 months, several ventures have managed to raise over $1 million. Click here to explore the gallery featuring each of those Kickstarter...
Brands Made Social Media Work Harder
The nearly 300,000 Twitter followers and over 250,000 of Facebook users talking about it gave the Aam Aadmi Party (AAP) enough firepower to ask for mandate even after vote-counting was over. It canvassed for show of support to form the government in the state of Delhi through its social media handles, directing people to sign a form on its website. There were 99,043 unique responses on the site, of which 20,969 were from Delhi and 14,256 of them had said yes (through other media such as phone calls, SMS and public meetings, another 183,087 said yes). Read More about Brands...
Ford Expects to Remain Top-Selling Car Brand in North America
Ford has sold more than 2.4 million vehicles in 2013 and expects to retain its best-selling title in North America in 2013 over Toyota. The automaker expects to widen its lead with record sales of the Fusion, Escape and Fiesta, strong demand for the Focus and a tripling of hybrid sales in 2013. Find Out More...
Brands hone aim and click strategy for Instagram
The signs are evident; Instagram will soon be reigning over other social networks by virtue of being one of the most brand-friendly platforms. According to Simply Measured’s analysis of Interbrand 2013 Top 100 Brands, Instagram has gained attention from top-notch brands by over 30 percent within a year, improving their engagement by 350 percent and presenting a valid stand in support of its importance for marketers. Read More About It...
Duffy & Partners Creates New Brand Identity for Hallmark
Duffy & Partners has designed the new brand language and packaging system for Hallmark. The design is collaboration between Hallmark’s in-house design team and Duffy & Partners. With a brand new expression and tagline in hand, Life Is A Special Occasion, Hallmark turned to Duffy to help interpret the new visual expression into a packaging solution. Read More About the Changes...
Target’s Reputation Takes a Beating After Data Breach
Target, the discount retailer affectionately known as “Tar-jay” by its loyal legions of fans, just suffered a huge blow to its once-stellar reputation. The company’s “Buzz score,” a measurement of brand popularity developed by polling site YouGov, dropped by 35 points to -9 on Dec. 20, the day after Target announced that hackers may have gotten access to 40 million customers’ credit and debit card information. Find Out More...
It’s Time to Embrace Your Brand
As we near the end of 2013, many companies will do what they did 12 months earlier: reflect on their brand with resolves to update it. But instead of emphasizing how others outside your organization perceive your brand, you should focus on how owners, managers and employees view the brand’s relevance. They are the ones who must embody it before anybody else will. Read More about This...Ignite Lab Inc.
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