by admin | Feb 27, 2014 | Concept development
Most business units are required to respond to competitive pressure by maintaining or increasing market share and enhancing profitability; launching new products or services is often a key strategy behind achieving these market share and profitability goals. Marketers are most often on the front line of this battle, continually trying to develop line extensions or new offerings to satisfy the organizational demands of share and profit while meeting the desires of an often fickle marketplace. The need to develop high quality, winning “concepts” for these new products or services becomes glaringly apparent. Find out more about concept development and key concept development pitfalls...
by admin | Jan 2, 2014 | Communication strategy, Concept development, Innovation
Kickstarter is one of the world’s largest crowdfunding websites – more than $919 million has been pledged to projects since the site launched in 2009. In that time, over 53,000 projects have been born, from films to new technology to video games and more. In the past 12 months, several ventures have managed to raise over $1 million. Click here to explore the gallery featuring each of those Kickstarter...
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication strategy, Concept development, Concept evaluation/execution
A roundup of the best tips of the week from Entrepreneur.com Read more
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Communication strategy, Concept development, Market dynamics
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function. The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International. Read...
by admin | Dec 4, 2013 | Communication strategy, Concept development, Innovation
The recent discussion about “why we no longer need human resources” obscures the larger issue. The familiar arguments against HR criticize the name (human “resources” equates people with widgets), complain about the inconvenient layer of process-oriented details, and stereotype HR professionals as drones. It’s all a setup for the well-worn accusation, “What value does HR provide?” The answer: HR provides what the CEO wants provided. Read...
by admin | Nov 26, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication strategy, Concept development
Skeptics say social media hasn’t existed long enough to produce experts. Clearly, those folks haven’t met Shama Kabani. The 26-year-old wrote her master’s thesis for the University of Texas at Austin about Twitter–when it had only 2,000 users, not the 175 million it has today. She hosts a web TV show about technology. Her 2010 book, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue, is the No. 4 seller about web marketing on Amazon.com. Read...
