by admin | Jul 4, 2014 | Brand strategy
We have a love-hate relationship with image management. The virtual world now offers endless opportunities to brandourselves through visual images, clever phrases, family photos, sound bytes and videos. Yet, we continually question, critique and dismiss the validity of people’s branding attempts. Before you launch your own public relations campaignthrough social media and face-to-face encounters, you’ll want to develop a strategy for “Branding your own best self” that can withstand skepticism about your intentions, your capability, and your contributions. Your brand incorporates the qualities and characteristics that people associate with you. Read more about it...
by admin | Jul 3, 2014 | Brand strategy
Leading luxury retailer Coach has announced that it plans to close as many as 70 stores in North America. The company, which operated 351 full price stores and 193 factory stores in North America as of June 2013, had been facing criticism for diluting its brand through a high outlet presence. The closure of these stores will reduce its North America store count by 13% and the global store count by 7%. The company will also be combining 13 standalone men’s stores with existing women’s stores. This announcement comes on the heels of a quarter in which revenues from the company’s North America operations fell by 18% for the quarter with comparable store sales declining by 21%. The company management attributed this decline to the overall retail slowdown from weather and the Easter shift. While a part of the decline was attributable to the overall slowdown in retail spending, the rest of it was of a piece with the poor performance of Coach’s women’s handbags and accessories business over the last few quarters. Read more about it...
by admin | Jul 1, 2014 | Brand strategy
The end of marketing as we know it officially comes today at Procter & Gamble Co. Well, at least the title. As of July 1, hundreds of marketing directors and associate marketing directors at the world’s biggest advertising spender will officially become brand directors and associate brand directors. Read more about the end of ‘marketing’ at Procter &...
by admin | Jun 30, 2014 | Brand strategy
Whether you’re starting up or looking to refresh your image, having a strong brand identity is crucial. While brand strategies can vary depending on your business, goal and product, one central element is key when designing your brand and taking your company or product to market – your logo. The creation (or reinvention) of your logo will undoubtedly be a critical part of your brand strategy and in the design marketplace, an increasing number of businesses are utilising crowdsourcing platforms and creating logo contests in order to generate quality logo options that they can assess and review, ultimately choosing one to stand at the forefront their strategy. Read more about logo contests and if they are effective for your brand strategy...
by admin | Jun 27, 2014 | Brand strategy
Following a deep-dive review of its market perceptions Virgin Media Business, the largest B2B Virgin branded business, has refreshed its brand strategy with a new visual identity designed to better show the company’s vision and values in the world of business telecoms. While still holding onto the trademark red, the new visual identity introduces more vibrant and less traditional business colours, including shades of pink and purple, in a bid to stand out from the crowd. Read more about it...
by admin | Jun 26, 2014 | Brand strategy
This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the next level. Before delving into your marketing and sales communication plans, you must have a framework for what your company’s brand is about and how you want to be perceived. Everything you build, say and do as a company should be based on your Brand Strategy. There are many ways to approach this. Read more about an effective brand strategy template and how to use a brand strategy...
