by admin | Jul 17, 2014 | Brand strategy
A personal brand can help entry level job seekers stand out to employers. In the following post, learn 30 tips for building your brand. For the young careerist fighting the economy, stiff competition, and a bit of self-doubt, presenting a strong personal brand is a must. Done well, your brand becomes a huge asset to your career. Done poorly, or wrapped in a cloud of me-too sameness, your brand becomes yet another obstacle. Read more about it...
by admin | Jul 17, 2014 | Brand strategy
Despite what a lot of newbie entrepreneurs, businesses and even some mediocre corporations seem to believe, your brand is not determined by a logo, no matter how stunning it is (Tweet this). Your brand is what people perceive, think, or feel when they consume your content or buy your products. How do people feel when they wear Prada? Luxurious. The Nike brand equates to inner strength. A brand survives on these connections. Companies either work hard to develop a successful brand strategy or they fail to appear authentic. It’s typically hit or miss. Read more about developing a comprehensive brand strategy...
by admin | Jul 16, 2014 | Brand strategy
Nike started the 2014 World Cup with the most teams (10) of any brand. Despite its spend, the Nike swoosh will not be prominently displayed on the jerseys of either Argentina or Germany, the two nations competing in the World Cup Final. Both federationsare sponsored by Adidas. Yet, Nike’s “risk everything” campaign was never only about sponsoring enough teams to give the brand a fair shot of gaining exposure in the final match of the World Cup. It was certainly a goal of the brand, which posted a 21% increase in soccer revenue for the year June 1- May 31 preceding the tournament. However, Nike’s position going into the World Cup Final is that it sells to wholesale customers on a “futures” basis, thus the outcome of the tournament has no bearing on its revenues around the world, which are up handsomely. Read more about it...
by admin | Jul 15, 2014 | Brand strategy
Best friends: reliable, intuitive individuals with personalities that click perfectly. The same feelings often apply to favorite brands because the genius innovators behind them get into consumers’ heads, figure out what they really need and offer a clear, easy-to-use solution to the problem at hand. Thanks to this strategy, consumers trust solid brands and are eager to purchase, recommend to others and continue buying from the same company when new products and services are introduced. Obvious example: Apple. So how does this apply to startups? In every way! At Aveya Creative, DC’s only boutique branding agency dedicated exclusively to entrepreneurs, we stick to this guiding concept for success: when it comes to branding, remember to keep it simple and sincere. 1) First things first … No matter how innovative, the concept must be useful in order to start building a brand around it. Even the most beautiful logo in the world is not worth the investment of time, effort and money if it’s for a useless product or service for which target markets have no need. Being a useful brand relies on correct targeting; it may take several pivots to settle on the optimal target audience where users have the most pressing need for your solution. It can be a painstaking process, but remember: patience is a virtue. Legendary branding goes well beyond visual identity. The concept driving the brand must provide a solution to a pain point or fill a gap in the target market, and offer a memorable experience to go along with it. Read more about the seven tips to build & maintain a successful startup brand...
by admin | Jul 14, 2014 | Brand strategy
Marketing campaigns have changed drastically in the past few years. Conversation-like PR campaigns have made it practically mandatory for business owners to have a virtual face-to-face with their audience, whether through a TV appearance or a YouTube promotional video. You are the image of your brand, so use these four suggestions to best handle your time to shine. 1. Know your audience. As an entrepreneur, you invest the time necessary learning as much as possible about existing and potential customers but the web has made market segmentation more complex. Don’t assume your on-air audience is the same as your current or potential clients. On a morning show, your audience will be mostly female between the ages of 25 and 50, whereas YouTube is visited more often by minority males under the age of 25. Read more about it...
by admin | Jul 11, 2014 | Brand strategy
Between social media, e-commerce, and emerging technology, the way we shop has changed dramatically. At yesterday’s Fashion Tech Forum, hosted by Gap, Karen Harvey, and partner Elle Magazine at Chelsea Piers in New York City, many panels discussed millennial shoppers—a group born between the ages of 1982 and 1996 that is two billion strong. Millennials grew up accustomed to a certain immediacy and sufficiency and as a result, can be quite demanding. Jamie Gutfreund, the chief marketing officer of research and marketing groupNoise, told a group of some 400 entrepreneurs, CEOs and media personal that the key to expanding or even a launching a business these days is tounderstand the way millennial shoppers work. “Words often used to describe millennial, or Generation Y, are ‘entitled, selfish, impatient.’ Why do they behave like that?” Gutfreund said. “But really, they are the most misunderstood generation. They live in a real-time world and are looking for efficiency.” Below are a few guidelines Gutfreund laid out as a way for businesses to keep up with the millennial shopper. Read more about this...
