Marketing campaigns have changed drastically in the past few years. Conversation-like PR campaigns have made it practically mandatory for business owners to have a virtual face-to-face with their audience, whether through a TV appearance or a YouTube promotional video.
You are the image of your brand, so use these four suggestions to best handle your time to shine.
1. Know your audience. As an entrepreneur, you invest the time necessary learning as much as possible about existing and potential customers but the web has made market segmentation more complex. Don’t assume your on-air audience is the same as your current or potential clients. On a morning show, your audience will be mostly female between the ages of 25 and 50, whereas YouTube is visited more often by minority males under the age of 25.
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