by admin | Jun 24, 2014 | Brand strategy
Instagram was launched in 2010 and no one projected that it would grow exponentially leave alone be sold for 1 billion dollars in 2012. It is not strange that Facebook thought the purchase was worth every cent. Instagram has grown to be a big social media giant with millions of users. So, what has this got to do with your business? Humans are more interested in picture and video representation of anything, still, what has this got to do with your business. Well, Instagram, being a photo sharing social network, presents your business with endless opportunities to market your products and services in a way your audience will find interesting. Here are important tips to get you started on Instagram. Read about all of the 8 Instagram tips for business marketing...
by admin | Jun 23, 2014 | Brand strategy
Kellogg‘s is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal, the brand apparently came to the conclusion that the Kellogg name itself wouldn’t be enough. So it struck a licensing deal with J.M. Smucker Co. to create Kellogg’s Jif Peanut Butter cereal, whose boxes carry the familiar red, blue and green stripes of the Jif brand, along with Kellogg’s red script. Read more about this uptick in co-branding...
by admin | Jun 23, 2014 | Brand strategy
I came across a number of people over the years who have positioned themselves as branding experts and persons who can help build your brand. And while some of them have been quite good at what they do, some are just confused; these are the ones that believe that they can help you design a logo and a website and a tagline and call it your brand. I have come to realize that branding is more than this. In my definition your brand is who your customers think you are, and you basically have no control over this. You can try to manage your brand image, you can try to manage what people think about you, but essentially it’s up to them. Read more about what branding is not...
by admin | Jun 20, 2014 | Brand strategy
Small business owners tend to think that branding is something only large companies need. However with small businesses accounting for as much as 95-99% of private sector entities in most countries, branding is crucial for small businesses to be able to stand out and capture potential clients. No matter how amazing your product is, no-one will hear about it until you create an identity that is recognizable amongst the massive crowd of competitors. Here are five branding tips that will help your small business stand out from the crowd. Read more about these branding tips for small businesses...
by admin | Jun 19, 2014 | Brand strategy
In the workforce, having a successful career can often be about personal branding and forging connections with others in the industry. But these things can be tough for introverts, who are naturally prone to desire time alone, prefer personal reflection and thought, and are often very shy. This can be intimidating when entering a professional world where you must compete with extroverts, who are typically very sociable and draw their energy from other people. Still, the workforce doesn’t have to be a daunting place for those who aren’t as comfortable spending a lot of time around others. Read more about these personal branding tips for introverts...
by admin | Jun 18, 2014 | Brand strategy
“How do you want your customer to be thinking about you? That’s the way to think about your brand”, according to Deluxe brand expert, Terri Shapiro. This statement rings true if you’re looking to reach out to existing and potential customers via social media networks. It’s a great opportunity to highlight the human side of your business, especially if you keep these tips in mind as you build your social media strategy. Read about each of the 11 social media branding tips...
