by admin | Jul 15, 2014 | Brand strategy
Best friends: reliable, intuitive individuals with personalities that click perfectly. The same feelings often apply to favorite brands because the genius innovators behind them get into consumers’ heads, figure out what they really need and offer a clear, easy-to-use solution to the problem at hand. Thanks to this strategy, consumers trust solid brands and are eager to purchase, recommend to others and continue buying from the same company when new products and services are introduced. Obvious example: Apple. So how does this apply to startups? In every way! At Aveya Creative, DC’s only boutique branding agency dedicated exclusively to entrepreneurs, we stick to this guiding concept for success: when it comes to branding, remember to keep it simple and sincere. 1) First things first … No matter how innovative, the concept must be useful in order to start building a brand around it. Even the most beautiful logo in the world is not worth the investment of time, effort and money if it’s for a useless product or service for which target markets have no need. Being a useful brand relies on correct targeting; it may take several pivots to settle on the optimal target audience where users have the most pressing need for your solution. It can be a painstaking process, but remember: patience is a virtue. Legendary branding goes well beyond visual identity. The concept driving the brand must provide a solution to a pain point or fill a gap in the target market, and offer a memorable experience to go along with it. Read more about the seven tips to build & maintain a successful startup brand...
by admin | Jul 14, 2014 | Brand strategy
Marketing campaigns have changed drastically in the past few years. Conversation-like PR campaigns have made it practically mandatory for business owners to have a virtual face-to-face with their audience, whether through a TV appearance or a YouTube promotional video. You are the image of your brand, so use these four suggestions to best handle your time to shine. 1. Know your audience. As an entrepreneur, you invest the time necessary learning as much as possible about existing and potential customers but the web has made market segmentation more complex. Don’t assume your on-air audience is the same as your current or potential clients. On a morning show, your audience will be mostly female between the ages of 25 and 50, whereas YouTube is visited more often by minority males under the age of 25. Read more about it...
by admin | Jul 14, 2014 | Brand identity
The concept of ‘Brand You’ is how to you want others to see you, think about you and talk about you and also how to make yourself stand out from all other candidates when seeking a new job, according to careers website Monster Gulf. The company offers the following tips to build ‘Brand You’ – 1. Tell your story We are often asked by friends, colleagues and contacts ‘what have you been up to lately’ and our default response can often be ‘same old’ or ‘not much’ – but this is a prime opportunity to tell your story about a key project or recent achievement. The message should always be the same, regardless of the person you are talking to. Read more about it...
by admin | Jul 11, 2014 | Brand strategy
Between social media, e-commerce, and emerging technology, the way we shop has changed dramatically. At yesterday’s Fashion Tech Forum, hosted by Gap, Karen Harvey, and partner Elle Magazine at Chelsea Piers in New York City, many panels discussed millennial shoppers—a group born between the ages of 1982 and 1996 that is two billion strong. Millennials grew up accustomed to a certain immediacy and sufficiency and as a result, can be quite demanding. Jamie Gutfreund, the chief marketing officer of research and marketing groupNoise, told a group of some 400 entrepreneurs, CEOs and media personal that the key to expanding or even a launching a business these days is tounderstand the way millennial shoppers work. “Words often used to describe millennial, or Generation Y, are ‘entitled, selfish, impatient.’ Why do they behave like that?” Gutfreund said. “But really, they are the most misunderstood generation. They live in a real-time world and are looking for efficiency.” Below are a few guidelines Gutfreund laid out as a way for businesses to keep up with the millennial shopper. Read more about this...
by admin | Jul 11, 2014 | Brand targeting & positioning
While it is well known that Google’s content marketing drive has forced webmasters to prioritize the quality of the content that they publish, its impact has been felt far deeper in the world of online marketing. Not only have marketers been forced to focus on the quality of content that they produce rather than quantity, but they have also faced the need to redefine their strategies and the metrics used to measure success. After all, the rise to prominence of content marketing has destroyed many of its most significant misconceptions, especially regarding its purpose and the time that is required to develop an effective strategy. More specifically, businesses who have familiarized themselves with contemporary content marketing practices are now aware that the cultivation of a successful strategy requires time, innovation and a willingness to refine their techniques. So, although marketers and brands may have undergone a process of trial and error in the quest to develop their content marketing strategy, they can use this knowledge to drive improved results in the future. Read more about it...
