by admin | Jul 17, 2014 | Brand strategy
A personal brand can help entry level job seekers stand out to employers. In the following post, learn 30 tips for building your brand. For the young careerist fighting the economy, stiff competition, and a bit of self-doubt, presenting a strong personal brand is a must. Done well, your brand becomes a huge asset to your career. Done poorly, or wrapped in a cloud of me-too sameness, your brand becomes yet another obstacle. Read more about it...
by admin | Jul 17, 2014 | Brand strategy
Despite what a lot of newbie entrepreneurs, businesses and even some mediocre corporations seem to believe, your brand is not determined by a logo, no matter how stunning it is (Tweet this). Your brand is what people perceive, think, or feel when they consume your content or buy your products. How do people feel when they wear Prada? Luxurious. The Nike brand equates to inner strength. A brand survives on these connections. Companies either work hard to develop a successful brand strategy or they fail to appear authentic. It’s typically hit or miss. Read more about developing a comprehensive brand strategy...
by admin | Jul 16, 2014 | Brand strategy
Nike started the 2014 World Cup with the most teams (10) of any brand. Despite its spend, the Nike swoosh will not be prominently displayed on the jerseys of either Argentina or Germany, the two nations competing in the World Cup Final. Both federationsare sponsored by Adidas. Yet, Nike’s “risk everything” campaign was never only about sponsoring enough teams to give the brand a fair shot of gaining exposure in the final match of the World Cup. It was certainly a goal of the brand, which posted a 21% increase in soccer revenue for the year June 1- May 31 preceding the tournament. However, Nike’s position going into the World Cup Final is that it sells to wholesale customers on a “futures” basis, thus the outcome of the tournament has no bearing on its revenues around the world, which are up handsomely. Read more about it...
by admin | Jul 16, 2014 | Uncategorized
When it comes to our big, beautiful country, a ‘one size fits all’ approach to introducing an international brand just doesn’t work. There are several extremely important factors to consider when entering new terrain, especially one as diverse as ours. But first, a bit of background on our company: First founded in Denmark in 2000 and now headquartered in London, England, Just Eat is the world’s largest and fastest-growing online restaurant and food ordering service and operates in 13 countries worldwide. Canada has grown into one of the largest and fastest growing countries in our international business. Read more about it...
by admin | Jul 15, 2014 | Communication strategy
For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage over other types of partnerships. It can be useful to the publisher’s established audience, as well as appealing to the wider audience held by both the publisher and the consumer brand. However, publishers may run into resistance among readers when they take on sponsored content partnerships. In recent findings, 54% of surveyed internet users say they don’t usually trust sponsored content. Most of the remainder only trusts sponsored content if they already trust the publication it runs on (19%) or they already trust the consumer brand (23%). Even if the sponsored content is well-integrated into the publisher’s typical format, readers tend to consume it very differently than they do non-sponsored content. Chartbeat’s analytics suggest that two-thirds of readers spend 15 seconds or more with editorial content on average, while only one third of readers spend that much time on sponsored content articles. Read more about it...
