by admin | Aug 5, 2014 | Uncategorized
Adidas AG (ADDYY), the German sportswear brand, is revamping its brand strategy. The company will make separate brand teams for each of its sporting categories to achieve greater focus on specific sports, which is expected to stimulate growth in its declining segments like golf. This is a huge transition from its previous marketing strategy that allocated the responsibility of managing all sporting categories to a single global marketing team. The new framework will have a general manager allocated to each sport, allowing each manager to explore new avenues of sports marketing in their individual segments. The strategic changes will be fueled by increasing the marketing expenditure from 12% to 13% in the coming months. Read more about Adidas and their new global brand strategy...
by admin | Aug 4, 2014 | Innovation
What business today does not want to be more innovative? In business parlance, “innovation” has reached a glorified position—like “customer centricity,” it is deemed to be a strategic necessity. But it is hard to define. It means different things to different people. Innovation exists along a continuum, from material improvements to existing products or processes all the way to the rare disruptive innovation. For our purposes, let’s define it as a “big new” for your business or a “big different” in how you operate your business. Read more about it...
by admin | Aug 4, 2014 | Innovation
A debate worth having I know. I know. How could I even suggest government could be remotely helpful when it comes to innovation? Just consider the most frustrating experience you’ve had with government. If you are like most entrepreneurs, you have quite a list from which to choose. Let me give you my current “favorite” one. My chief of staff mailed letters to each and every one of our employees telling them what we intended to do with the ~$48.00 premium reimbursement/surplus in our health care plan. Read more about it...
by admin | Aug 1, 2014 | Brand strategy
be stressful or time consuming. The trick to managing your personal brand is making priorities for your brand and sticking to them. If you want to manage your personal brand without it consuming your day, here are six things you can do that take five minutes per day: 1. Build your networking lists. Create a spreadsheet in Excel or Google Docs. Within this spreadsheet, start collecting names and contact information of people in your industry and networks. This will help you create a database of people you can reach out to when you need career advice. Read more about it...
by admin | Aug 1, 2014 | Brand strategy
A common misconception shared by job seekers is that personal branding is “all about me.” The reality: your personal brand is about showing your network how you can help them with your skills and expertise. Your offering as a professional is the reason why people connect and engage in conversations with you. If you’ve spent time blogging, building an online portfolio, or networking on social media, here are some ways to create better content for your personal brand: 1. Write better content for your blog. For job seekers who blog, content is key for success. Invest time in writing quality content your readers will value. This will build more credibility for you as a professional as well as your blog. Read more about it...
