by admin | Aug 7, 2014 | Brand strategy
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. These quick tips will help you get started on setting the groundwork for a great branding strategy whatever your business. Read more about it...
by admin | Aug 7, 2014 | Brand strategy
When YouTube first gained popularity around 2006, it seemed like the dawn of a new creative age in advertising. Every brand flocked to YouTube, and everyone wanted to “go viral.” YouTube seemed like a magical place where the age-old distinctions between advertising and content disappeared. Evian could captivate hundreds of millions of viewers with rollerskating babies. Ray Ban could stealthily seed an ad that would cement its cool factor with a new generation. In this new world, all your brand needed was the right creative agency and you would never have to buy video ads — people would watch and share your content far and wide. Read more about it...
by admin | Aug 6, 2014 | Communication strategy
Corporate content is everywhere nowadays. Whether it’s website copy, blog posts, tweets or emails, digital communications represent your company to the online world, and are an important component of its branding strategy. But if your corporate language is too unclear, it may be doing your brand more harm than good. Read more about your corporate language...
by admin | Aug 6, 2014 | Brand strategy
The world of customer service has experienced drastic change over the past decade. While your employees on the frontline – your customer service representatives – continue to handle hundreds of customer calls a day, they’re dealing with an array of increasingly complex issues. This is because when given the option, customers would rather handle the easy stuff themselves via self-service. They leave the more complex issues – the things they feel they can’t fix on their own – to customer service. Read more about if your customer service strategy is hurting your brand...
by admin | Aug 5, 2014 | Brand strategy
What do Apple, Coke, HP, Oreo, McDonald’s, Wal-Mart, P&G, Starbucks, and Nike having common? They’re alliconic brands. These great brands stand out from competitors and are household words across much of the planet. What do you need to build a great brand strategy? But, how did they become great brands? Will they always be great brands? Read more about Brand Strategy 101...
