What do Apple, Coke, HP, Oreo, McDonald’s, Wal-Mart, P&G, Starbucks, and Nike having common? They’re alliconic brands. These great brands stand out from competitors and are household words across much of the planet. What do you need to build a great brand strategy? But, how did they become great brands? Will they always be great brands?
Read more about Brand Strategy 101 here.
