by admin | Aug 12, 2014 | Brand strategy
I believe that the world needs you – your voice, your message, your story – to help us in our eternal search for happiness and fulfillment and to experience phenomenal success. My mission now is to empower individuals, small to medium sized business owners and professionals in transformational leadership, wellness and coaching to have an extraordinary impact in the world by providing you with the tools & training to effectively promote your message, brand or product through the media in a way that is authentic to who you really are, and in line with your values and personality. Read more about it...
by admin | Aug 11, 2014 | Communication strategy
While the debate rages on as to whether entrepreneurs are born or made, one thing can’t be disputed: polishing certain skills can help you be a better entrepreneur. Whether you’re already great at the following skills or could use a few pointers, these are the areas you should focus on for success. 1. Communication. When you’re a solopreneur, you may think communication is less of an issue, since you don’t have staff to interact with. But you’ve still got to maintain clear lines of communication with your customers via email and phone, as well as ensure that the message you send through your website and social-media profiles is the one you want. Read more about these five skills...
by admin | Aug 11, 2014 | Brand strategy
In my career coaching with women, I have conversations daily about personal branding – what it means, why it’s so challenging for many women, and how women can overcome their reluctance to communicate their brands powerfully. Personal branding is not a “nice to have” today – it’s an essential endeavor for all professionals who want to advance, thrive, and grow. They need to know exactly what they stand for in the world, and how they stand apart from others, and communicate that competitive difference with confidence and clarity. If you can’t do this, you’ll lack the visibility and recognition you need to reach the next level of success. Read more about it...
by admin | Aug 8, 2014 | Brand strategy
Delta Dental Plans Association (DDPA) has announced the appointment of Andre Richards to director of brand strategy and management. He will assume responsibility for managing and evolving the Delta Dental brand. Richards has more than 20 years of experience in strategic brand marketing. He most recently served as VP of brand strategy and research for the Select Service and Extended Stay divisions at Marriott International, where he focused on improving customer experience, brand positioning, consumer research, segmentation and European brand launch efforts for eight brands in the Marriott portfolio. Richards has also held brand strategy roles at AOL and Levi’s. Read more about it...
by admin | Aug 8, 2014 | Brand strategy
This planning season, hashtags are all the rage. Put one on the print ad! Tag the end of the spot! Add it to the waiting room brochure! As we’ve seen, hashtags like #askjpm, and #myNYPD are the latest examples of brands that thought their hashtags were an amazing idea until they blew up into a wildfire of negative sentiment. Yet we’ve also seen a lot of well-used hashtags, like the recent #allin from Adidas during the World Cup or #6secondscience from GE. But what separates a #win from a #fail? Read more about it...
