by admin | Jul 31, 2014 | Communication strategy
Ken Sosne is director of regional grant operations at the Health and Human Services Department’s Administration for Children and Families. He has more than 20 years of service as a budget analyst, grants officer, administrative officer and resource manager at agencies including the Federal Public Defender’s Office and Immigration and Border Protection. Read more about it...
by admin | Jul 31, 2014 | Communication strategy
Sometimes merely focusing on communicating with your team isn’t enough. Why? Because the intention you set forth is often misunderstood by your audience. The gap between what you mean to communicate and what is actually communicated is known as the Perception Gap. What is a Perception Gap? Simply put, a perception gap occurs when the intention you set forth and communicate is misunderstood by your audience — bosses, peers, subordinates, clients, partners, and even friends. Unfortunately, it happens all the time. Read more about it...
by admin | Jul 30, 2014 | Brand strategy
Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with users. However, if your brand wants to diversify its communication strategy, build a virtual community. Here are five examples of strategies for building a powerful branded community from successful digital communities. Read more about these examples for your brand here....
![5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]](http://ignite-lab.com/wp-content/uploads/2014/07/simple-tips-for-brands-using-Twitter.png)
by admin | Jul 30, 2014 | Brand strategy
The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content. For best results, brands should strive to be interactive, answering questions, thanking advocates and supporting media partners. Stay relevant and create smart, tailored content for your audience, educating them about your products and services with guides and tutorials. Keep the promotional messages sparse and valuable, and throw a little personality into the mix – customers want to know there’s a real person behind the machine. Read more simple tips for brands using Twitter...
by admin | Jul 29, 2014 | Innovation
Startups re not smaller versions of large companies, but interestingly we see that companies are not larger versions of startups. I’ve been spending some time with large companies that are interested in using Lean methods. One of the conundrums is why does innovation take so long to happen in corporations? Previously Hank Chesbrough and I have written about some of the strategic issues that impede innovation inside large corporations here and here. Two methods, Design Thinking and Customer Development provide the tactical day-to-day process of how to turn ideas into products. While they both emphasize getting out of the building and taking to customers, they’re not the same. Here’s why. Read more about corporate innovation...
