A boutique consultancy dedicated to delivering relevant insights that guide clients through complicated decisions and uncover new ways of thinking.
Shari Allison
Principal
Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.
Stephen Tile
Principal
For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.
Ignite is brought to the table when senior level, objective, thought-partners are needed to help provide clarity, focus decision-making & optimize opportunity.
Our business model allows for intimate, hands-on engagements that are flexible & provide meaningful business outcomes.
While Ignite can of course execute basic research, our sweet spot is really those issues that are strategically significant to the organization.
We focus on strategic, high-touch engagements related to…
- Market dynamics
- Brand strategy
- Brand targeting & positioning
- Brand identity
- Innovation
- Concept development
- Concept evaluation/execution
- Communication strategy
- Communication development/evaluation
Specializing in retail, travel, packaged goods, alcohol, technology, financial services & luxury goods segments.
- Ignite employs a creative range of methods to uncover insights…from traditional focus groups & online surveys to inventive interactive, observational & ethnographic approaches.
- Emphasis is on driving insights deep into organizations, either up or down, where they can be actioned — use facilitation & workshopping methods to ensure organizational enculturation.
Charlotte Plans to Announce Hornets Logo, Brand Identity on December 21
Charlotte, North Carolina NBA fans can make the Dec 21. game against the Utah Jazz on their calendars. That Saturday night marks the Bobcats’ first “Buzz City Night” in which the organization will introduce the brand identity, logos and wordmarks of the Charlotte Hornets for the 2014-2015 season. Read more...
Hyundai, in a Shift, Will Use Celebs in a Super Bowl Ad
Hyundai Motor America typically eschews celebrities in its Super Bowl ads. Not this time. One of the two 30-second ads that lead creative agency Innocean USA is developing for the Feb. 3 game will feature three celebrities, according to Steve Shannon, the company’s VP of marketing. Read...
Marketing Is the Key to Your Exit Strategy (Yes, Really)
Marketing is not commonly considered part of the mergers and acquisitions process. Everyone emphasizes preparing the company for sale, identifying potential buyers, due diligence, legal reviews, and so on. These are important aspects of the process, but to secure a premium price for any company you need to do a bit of marketing. Even in mergers and acquisitions. Read...
Battle Royal: The Duel Between 2 Different Facebooks
CEO Mark Zuckerberg wants Facebook to become a “highbrow” digital newspaper, while users want a land of viral videos. But which version is better for advertisers? Read...
Why Building a Personal Brand Isn’t for Everyone
In his book Tweet Naked, online marketing expert Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author discusses how to choose which is best for you, a personal or a business brand. Read...
3 Ways to Reenergize Your Team
Entrepreneurs need to go the distance. But so do their teams. That can be a lot harder. When working on anything new, the sense of adventure and newness can be exhilarating, and undoubtedly serves as a key source of motivation. However, somewhere along the line the inevitable humdrum of life sets in. Previously unseen circumstances rear their head, things start to go wrong, and everyone has a degree of doubt, whether or not they express it. It’s your challenge as a leader to reenergize your team and make sure the spark that got you this far hasn’t been extinguished. In order to keep your team together and energized, you have to: Read...
Biz Stone’s First-Hand Guide to Being More Creative
You probably know Biz Stone for his long startup-world resume, which includes being the co-founder of Twitter, and being a helping hand for lesser known–though still notable–startups, including Xanga, Blogger, Odeo and Jelly (of which he is currently CEO). Read...
Quit Being a Scraggly Entrepreneur and Other Must-Read Business Tips
A roundup of the best tips of the week from Entrepreneur.com Read more
5 Tips for Maximizing LinkedIn for Your Business
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function. The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International. Read...
5 Ways to Keep Your Company Ahead of the Curve
The rate of technological and cultural change is astounding. The first text message was only 21 years ago. Due to cellphone usage, the government and phone companies are currently negotiating how to eliminate the use of the near obsolete copper phone and switching system. Google is only 15, Facebook will turn 10 in 2014 and Twitter has only been around 7 years. Read...
Want HR to Matter? Start with the CEO.
The recent discussion about “why we no longer need human resources” obscures the larger issue. The familiar arguments against HR criticize the name (human “resources” equates people with widgets), complain about the inconvenient layer of process-oriented details, and stereotype HR professionals as drones. It’s all a setup for the well-worn accusation, “What value does HR provide?” The answer: HR provides what the CEO wants provided. Read...What You Don’t Know About SEO
Search engine optimization–the canny use of keywords and other techniques designed to shoot a website to the top of a search–is the make-or-break factor for many new businesses. Read...Ignite Lab Inc.
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