These days, people are more inclined than ever to ignore your ads. If they don’t already have some sort of adblock software installed, they’ve no doubt become used to the sidebar ads and native “sponsored” posts on the sites they frequent. The key to breaking through banner blindness is delivering relevant content to captive audiences, and behavioral targeting is the way to go.
Behavioral targeting, as Silverpop CEO Bill Nussey describes, is delivering “real-time, cross-channel, insanely relevant campaigns to one person at a time automatically driven by analytics of their actions, preferences and profiles.”
Read more about the importance of behavioral targeting in brand marketing here.
