The Secret to Selling Your Brand With One Sentence

The Secret to Selling Your Brand With One Sentence

by | Nov 15, 2013 | Brand identity, Brand strategy, Brand targeting & positioning

You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence — a sentence that is so direct and compelling, it stops whoever reads or hears it dead in their tracks. A good one-line benefit statement should make someone think: “I want to know more about that.” Read...
Marketing for Small Business: How To Be Successful Online [Infographic]

Marketing for Small Business: How To Be Successful Online [Infographic]

by | Nov 11, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Market dynamics

Marketing for small business isn’t easy. All too often there are tight budgets and lack of resources that make online marketing a unique challenge, but that doesn’t mean that it isn’t worth pursuing. This infographic is designed to provide some insight into the importance of digital marketing for small business, and the media that stick out as the most...
Richard Branson on How to Make The Most of Your Network

Richard Branson on How to Make The Most of Your Network

by | Nov 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication development/evaluation

Succeeding in business is all about making connections. While we at the Virgin Group have never hired anybody whose job description was limited to making internal and external contacts, it is implicit that almost everyone on staff has these skills. This has helped Virgin to expand into so many different industries, from music to mobile phone services: As we build connections in other areas, we have been able to grow our expertise and multiply our reach. Read...