by admin | Aug 6, 2014 | Brand strategy
The world of customer service has experienced drastic change over the past decade. While your employees on the frontline – your customer service representatives – continue to handle hundreds of customer calls a day, they’re dealing with an array of increasingly complex issues. This is because when given the option, customers would rather handle the easy stuff themselves via self-service. They leave the more complex issues – the things they feel they can’t fix on their own – to customer service. Read more about if your customer service strategy is hurting your brand...
by admin | Aug 5, 2014 | Brand strategy
What do Apple, Coke, HP, Oreo, McDonald’s, Wal-Mart, P&G, Starbucks, and Nike having common? They’re alliconic brands. These great brands stand out from competitors and are household words across much of the planet. What do you need to build a great brand strategy? But, how did they become great brands? Will they always be great brands? Read more about Brand Strategy 101...
by admin | Aug 1, 2014 | Brand strategy
be stressful or time consuming. The trick to managing your personal brand is making priorities for your brand and sticking to them. If you want to manage your personal brand without it consuming your day, here are six things you can do that take five minutes per day: 1. Build your networking lists. Create a spreadsheet in Excel or Google Docs. Within this spreadsheet, start collecting names and contact information of people in your industry and networks. This will help you create a database of people you can reach out to when you need career advice. Read more about it...
by admin | Aug 1, 2014 | Brand strategy
A common misconception shared by job seekers is that personal branding is “all about me.” The reality: your personal brand is about showing your network how you can help them with your skills and expertise. Your offering as a professional is the reason why people connect and engage in conversations with you. If you’ve spent time blogging, building an online portfolio, or networking on social media, here are some ways to create better content for your personal brand: 1. Write better content for your blog. For job seekers who blog, content is key for success. Invest time in writing quality content your readers will value. This will build more credibility for you as a professional as well as your blog. Read more about it...
by admin | Jul 30, 2014 | Brand strategy
Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with users. However, if your brand wants to diversify its communication strategy, build a virtual community. Here are five examples of strategies for building a powerful branded community from successful digital communities. Read more about these examples for your brand here....
![5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]](http://ignite-lab.com/wp-content/uploads/2014/07/simple-tips-for-brands-using-Twitter.png)
by admin | Jul 30, 2014 | Brand strategy
The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content. For best results, brands should strive to be interactive, answering questions, thanking advocates and supporting media partners. Stay relevant and create smart, tailored content for your audience, educating them about your products and services with guides and tutorials. Keep the promotional messages sparse and valuable, and throw a little personality into the mix – customers want to know there’s a real person behind the machine. Read more simple tips for brands using Twitter...
