by admin | Aug 12, 2014 | Brand strategy
I believe that the world needs you – your voice, your message, your story – to help us in our eternal search for happiness and fulfillment and to experience phenomenal success. My mission now is to empower individuals, small to medium sized business owners and professionals in transformational leadership, wellness and coaching to have an extraordinary impact in the world by providing you with the tools & training to effectively promote your message, brand or product through the media in a way that is authentic to who you really are, and in line with your values and personality. Read more about it...
by admin | Aug 11, 2014 | Brand strategy
In my career coaching with women, I have conversations daily about personal branding – what it means, why it’s so challenging for many women, and how women can overcome their reluctance to communicate their brands powerfully. Personal branding is not a “nice to have” today – it’s an essential endeavor for all professionals who want to advance, thrive, and grow. They need to know exactly what they stand for in the world, and how they stand apart from others, and communicate that competitive difference with confidence and clarity. If you can’t do this, you’ll lack the visibility and recognition you need to reach the next level of success. Read more about it...
by admin | Aug 8, 2014 | Brand strategy
Delta Dental Plans Association (DDPA) has announced the appointment of Andre Richards to director of brand strategy and management. He will assume responsibility for managing and evolving the Delta Dental brand. Richards has more than 20 years of experience in strategic brand marketing. He most recently served as VP of brand strategy and research for the Select Service and Extended Stay divisions at Marriott International, where he focused on improving customer experience, brand positioning, consumer research, segmentation and European brand launch efforts for eight brands in the Marriott portfolio. Richards has also held brand strategy roles at AOL and Levi’s. Read more about it...
by admin | Aug 8, 2014 | Brand strategy
This planning season, hashtags are all the rage. Put one on the print ad! Tag the end of the spot! Add it to the waiting room brochure! As we’ve seen, hashtags like #askjpm, and #myNYPD are the latest examples of brands that thought their hashtags were an amazing idea until they blew up into a wildfire of negative sentiment. Yet we’ve also seen a lot of well-used hashtags, like the recent #allin from Adidas during the World Cup or #6secondscience from GE. But what separates a #win from a #fail? Read more about it...
by admin | Aug 7, 2014 | Brand strategy
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. These quick tips will help you get started on setting the groundwork for a great branding strategy whatever your business. Read more about it...
by admin | Aug 7, 2014 | Brand strategy
When YouTube first gained popularity around 2006, it seemed like the dawn of a new creative age in advertising. Every brand flocked to YouTube, and everyone wanted to “go viral.” YouTube seemed like a magical place where the age-old distinctions between advertising and content disappeared. Evian could captivate hundreds of millions of viewers with rollerskating babies. Ray Ban could stealthily seed an ad that would cement its cool factor with a new generation. In this new world, all your brand needed was the right creative agency and you would never have to buy video ads — people would watch and share your content far and wide. Read more about it...
