Prevent Your Strategy Offsite From Being Meaningless

Prevent Your Strategy Offsite From Being Meaningless

I was facilitating the two-day executive offsite of a mid-sized technology company. The goal of the meeting was to solve major issues and identify potential opportunities that would guide their efforts, as a company, for the next year. We were halfway through the...
Acura Luxury Brand Becomes More Independent From Honda

Acura Luxury Brand Becomes More Independent From Honda

After high school in the 1970s, Mike Accavitti worked the first shift at Warren Truck Assembly, a Chrysler plant near Detroit. When a production cutback suspended the second shift, the young card-carrying member of the United Auto Workers union knew someone with more...
Google Makes Push As Brand Marketer With Android One

Google Makes Push As Brand Marketer With Android One

Before the new iPhone debuted, dozens of rumors circulated. One was that Apple, trying to broaden its global reach, would lower prices. Apple did not, holding its place as the premium smartphone brand. A week later, Google, Apple’s larger software foe, moved the...