Before the new iPhone debuted, dozens of rumors circulated. One was that Apple, trying to broaden its global reach, would lower prices. Apple did not, holding its place as the premium smartphone brand.
A week later, Google, Apple’s larger software foe, moved the other way. On Monday in India, Google launched Android One, a uniform operating system platform it plans to spread across developing countries to cement the next billion plus mobile internet users into its world. The move — a partnership with three Indian hardware companies — is also a direct hit against Microsoft and Samsung.
Read more about how Google has pushed themselves as a brand marketer here.