by admin | Apr 24, 2014 | Brand strategy
Social media – everyone’s doing it, but few brands get it right. As with most things in life, everyone has an opinion, and the majority of them aren’t necessarily right. Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market’s response. If you’re looking for some fail-safe social media tips, you’ve come to the right place. If your content is unoriginal or boring, forget about it Your content plays the crucial role of showcasing your brand to the public, which means it’s absolutely imperative that you’re creating original content that people want to share. Crafting content that resonates with your audience relies on knowing what makes them tick. If you’re able to consistently produce posts that are engaging and of use, people will naturally want to share it – organically increasing your reach and influence. Remember that images count as content too, and the inclusion of them significantly up the ‘shareability’ of a post. Find out more about the remaining social media tips...
by admin | Apr 23, 2014 | Brand strategy
Last year, the decision makers at Rolex decided the time was right for a shakeup. Unlike with most “shakeups,” however, there wouldn’t be widespread corporate reorganization, and scores of merchandise wouldn’t be cut. Instead, Rolex executives decided that it was time for the company to launch its first branded Facebook page, a herculean leap for a brand that has, for decades, closely monitored its reputation and only made tweaks — in both its watches and marketing strategies — after subjecting them to significant scrutiny. Find out more about how Rolex has developed an effective brand strategy for the digital age...
by admin | Apr 18, 2014 | Brand strategy
Taco Bell’s image has completely changed for the better. The brand was once called Taco Hell and known for cheap food with poor quality. But Taco Bell has become a social-media sensation in recent years. Customers, many in high school and college, proudly post photos of their Taco Bell meals to Twitter and Instagram. We spoke with Taco Bell’s chief marketing officer, Chris Brandt, about the two major changes the company has implemented to transform its brand. Read more about Taco Bell’s brand strategies and how they transformed this brand...
by admin | Apr 18, 2014 | Brand strategy
Brand strategy pioneerMegan Kent is blazing the branding trail once again by marrying the latest findings in neuro and behavioral science with marketing to create a new model of brand strategy that forms the strongest emotional connections possible between brands and their customers. According to Kent, it turns out there’s a whole new way to think about brand strategy in the marketplace today – and it’s by appealing to the FEELING, not the THINKING, brain. Kent is launching her new company, Megan Kent Branding Group, to make actionable the exciting principles she has uncovered. Her company’s own branding line is “Creating brands that appeal, instinctively.” Find out more about this brand strategist and her future plans...
by admin | Apr 17, 2014 | Brand strategy
The good news about Twitter is that even though it went public in 2013, it didn’t jump the shark as many had predicted. Instead, the network has continued to grow, with an increased focus on the sophistication of its advertising platform. One recent article from AdWeek provided interesting analysis about the intersection of video and data on Twitter. Technologically, they’ve continued to innovate with the launch of Twitter cards, leading to more media rich user experiences. Find out more about building an effective Twitter strategy...
by admin | Apr 17, 2014 | Brand strategy
In today’s busy media landscape, fragmentation has made it harder to get the word out about your brand. The digital age is an age of community, which means that marketing your brand is no longer about the persuasion to buy, but the persuasion to join. In short, brand storytelling in the digital age means looking at your content from a big-picture perspective and making your content stand out from the crowd to get you noticed. Find out more about why brand storytelling is important...
