by admin | Apr 3, 2014 | Communication strategy
No one is a perfect communicator. Throughout our lives, we all develop little habits and patterns. Some of these habits are helpful, while some create challenges when working with others. We don’t usually intend to cloud our objectives or make others feel like they weren’t heard. In most cases, it’s just these little habits that get in the way of solid teamwork and accountability. Here are 8 simple tips that will solve most communication issues in the workplace. You will learn a lot about how to improve your communication by reading that...
by admin | Apr 2, 2014 | Communication development/evaluation
Communicating with others is an essential skill in business dealings, family affairs, and romantic relationships. Do you often find yourself misunderstanding others? Do you have difficulty getting your point across clearly? When it comes to communication, what you say and what you don’t say are equally important. Being a good listener is quite crucial. Find out how your interpersonal skills rate by taking this Communication Skills...
by admin | Apr 2, 2014 | Communication development/evaluation
Communication is essential for an effective workplace. Communication usually comes in the form of written and oral, with the latter responsible for conveying ideas and concerns to co-workers and managers. An employee who struggles to communicate orally may cause confusion among others when he talks. Addressing the employee’s ineffective oral communication in his performance evaluation lets you help the employee one-on-one. Remaining supportive and instilling confidence in the employee leads to the best results. Read more about how to address poor oral communication skills...
by admin | Apr 1, 2014 | Brand targeting & positioning
Think you work with everyone? Think again. You need to know EXACTLY who your target client is in order to save money and time on your marketing. Learning about your target market is not a luxury for when you get some extra time. It is essential to your business success! You’ll earn more and be able to line up future events easier when you nail who your target client is. Believe it or not, knowledge of your target audience affects everything from your social media campaign to the way you bill customers. There are many reasons to know your target market. Here are three of the most important ones. Read more about how you can minimize your brand’s target market...
by admin | Apr 1, 2014 | Brand targeting & positioning
In the week the UK saw the country’s first same-sex marriages, some brands are developing campaigns to appeal to gay and lesbian consumers looking to tie the knot. The move is part of a wider effort by brands to target the LGBT (lesbian, gay, bisexual, transgender) community in an attempt to better represent their customer base and tap into a multi-billion sales opportunity. Menswear brand Moss Bros is displaying images of Union J band member Jaymi Hensley and his fiancé Olly Marmon wearing designs from its spring 14 collection in 80 stores across the UK. It is the first campaign from the 150 year-old company to target LGBT consumers. It claims it “overindexed” on gay and bisexual men last year in terms of social media activity. Read more about how these brands target the LGBT community...
