by admin | Jul 3, 2014 | Uncategorized
Stephanie McMahon, the Chief Brand Officer of World Wrestling Entertainment, is a fourth-generation wrestling promoter. Her great-grandfather, Roderick James McMahon, booked boxing and wrestling matches at New York’s Madison Square Garden and started Capitol Wrestling Corporation in 1952. Her grandfather Vince McMahon Sr. took his father’s company over in 1954. Stephanie’s father Vince McMahon bought the family regional grappling business in 1982, built it into the global entertainment company that took in over $500 million in revenue last year, and remains its chairman and CEO. Read more about her social media strategy...
by admin | Jul 3, 2014 | Brand strategy
Leading luxury retailer Coach has announced that it plans to close as many as 70 stores in North America. The company, which operated 351 full price stores and 193 factory stores in North America as of June 2013, had been facing criticism for diluting its brand through a high outlet presence. The closure of these stores will reduce its North America store count by 13% and the global store count by 7%. The company will also be combining 13 standalone men’s stores with existing women’s stores. This announcement comes on the heels of a quarter in which revenues from the company’s North America operations fell by 18% for the quarter with comparable store sales declining by 21%. The company management attributed this decline to the overall retail slowdown from weather and the Easter shift. While a part of the decline was attributable to the overall slowdown in retail spending, the rest of it was of a piece with the poor performance of Coach’s women’s handbags and accessories business over the last few quarters. Read more about it...
by admin | Jul 2, 2014 | Uncategorized
Facebook communicated “terribly” about a controversial study in which it secretly manipulated users’ feelings, the social network’s chief operating officer Sheryl Sandberg admitted Wednesday. Sandberg’s comments came as British authorities said they would question Facebook over the experiment to see whether it broke privacy laws. Read more about this study and the terrible communication gaffe...
by admin | Jul 2, 2014 | Communication development/evaluation
When it comes to cyber security, most CEOs don’t get it. That was the conclusion of a recent survey of IT security professionals on the state of their companies’ defenses against data leaks or malicious attacks. The survey, sponsored by Websense and conducted by the Ponemon Institute, exposes the lack of communication between IT and upper management about the importance of cyber security and the damage a data breach can do to a company’s public image and bottom line. More than half of security professionals believe that their organizations’ security controls don’t provide adequate protection against advanced cyber attacks, according to more than 5,000 IT professionals from 15 countries including the U.S. The same portion of IT professionals said that executives fail to appreciate the value of putting effective security controls in place, and do not equate a data breach with financial loss. This echoes a similar study conducted last year, also by the Ponemon Institute, which concluded that a majority of IT professionals fail to communicate security risks effectively to upper management. Read more about it...
by admin | Jul 1, 2014 | Uncategorized
“I just can’t get through to them. They just won’t listen.” Have you ever said this or has someone said it to you? Communication is perhaps the single biggest drain on workplace productivity. Consider the following statistics: • Miscommunication can cost an organization 25 percent to 40 percent of its annual budget, according to estimates from Manchester Cos. • It’s estimated that 14 percent of each work week is wasted as a result of poor communication. • A study of more than 2,000 senior executives and managers in the U.S. found that 94 percent identified “communicating well” as the most important skill for executives and managers to have to be successful today and tomorrow. Read more about overcoming the 7 barriers to communication...
