When it comes to Facebook advertising, not all industries are created equal. In fact, some have a much easier time than others.
That’s the gist of a new study from Unified Social, which provides a cloud-based platform for social media marketing. The study, which looked at 50,000 unique ad units from 100 brands in Q3, found cellular and telco brands acquire fans at a rate that’s 91% cheaper than average. In addition, food ads are 58% more likely to be clicked than the average Facebook ad.
Four verticals — cellular/telco, gaming, desktop software and alcohol — excelled at turning clicks into fans.
