The web has evolved, and establishing a brand online has changed with it. Design trends and web development techniques are in the midst of a profound renaissance. And this period of change and progress is directly related to the world’s smartphone and tablet obsession. With an expanding variety of device types and mobile operating systems (OS), web teams are being forced to adapt content, visual aesthetics, and user interface features. Not to mention the millions of apps on the market consuming hours of people’s time every day. Brands hoping to reach customers must provide high-end web experiences. Not only does a website have to communicate a brand’s mission, culture, and attitude in a consistent fashion, but the technical aspects incorporated into a site serve to further exemplify a brand’s commitment to excellence.
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