The US Postal Service is soliciting proposals from firms for brand valuation and strategy after reporting a $5 billion net loss after expenses including its retiree benefits obligations for the 2013 fiscal year.
The scope of work may expand to include counsel on protecting and enhancing the Postal Service brand and key sub-brands, such as Priority Mail and First-Class Mail. The purpose of the contract is to determine critical attributes of the USPS brand and sub-brands, and quantitatively derived estimates of their brand value, according to the RFP released by the USPS on March 10.
Read more about the requested assistance for their brand strategy here.
