Creating an aspirational brand strategy is an unexpected move that can help evolve a brand from ordinary to extraordinary. Celebrity culture is more pervasive today than ever before, which is why synergizing attributes of it with a product can have fantastic results. This topic is addressed in Trend Hunter’s Branding Trend Report, where the concept of creating brand loyalty is characterized with manageable tips for businesses of any size. Creating an aspirational brand can be done in three simple steps:
Advertise with excess: Targeting your demographic with seductive lifestyles like those of icons as seen within Socialite Persuasion will help enhance the exclusive level of a product. Celebrities and socialites are associated with excessive lifestyles and giving a product a Hollywood status makes it more appealing to those looking for a taste of the good life.
Read about all of the three tips for creating an aspirational brand strategy right here.
