A boutique consultancy dedicated to delivering relevant insights that guide clients through complicated decisions and uncover new ways of thinking.
Shari Allison
Principal
Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.
Stephen Tile
Principal
For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.
Ignite is brought to the table when senior level, objective, thought-partners are needed to help provide clarity, focus decision-making & optimize opportunity.
Our business model allows for intimate, hands-on engagements that are flexible & provide meaningful business outcomes.
While Ignite can of course execute basic research, our sweet spot is really those issues that are strategically significant to the organization.
We focus on strategic, high-touch engagements related to…
- Market dynamics
- Brand strategy
- Brand targeting & positioning
- Brand identity
- Innovation
- Concept development
- Concept evaluation/execution
- Communication strategy
- Communication development/evaluation
Specializing in retail, travel, packaged goods, alcohol, technology, financial services & luxury goods segments.
- Ignite employs a creative range of methods to uncover insights…from traditional focus groups & online surveys to inventive interactive, observational & ethnographic approaches.
- Emphasis is on driving insights deep into organizations, either up or down, where they can be actioned — use facilitation & workshopping methods to ensure organizational enculturation.
70+ Events in Social Media and Technology
Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks include events in New York, San Diego and the Bay Area. If you don’t find something that’s right for you, check out more than 70 events featured on our complete listings. Read...
Lenovo, World’s Largest PC Maker, Becomes Mobile-First Company
Research giants Gartner and IDC recently announced that Beijing-based Lenovo Group has surpassed Hewlett-Packard in global PC sales after standing at the No. 2 spot for years. But last week, the plot thickened: Lenovo now sells more mobile devices—tablets and smartphones—than PCs, according to the company’s FY 2013/2014 Q1 earnings report. Lenovo reported $8.8 billion in revenue and $174 million in profit, a year-over-year growth rate of 10% and 23%, respectively, beating its own revenue record and exceeding analysts’ predictions. Read the International Marketing Research Report about...
These Are The 20 Most Valuable Brands In The World
The brand management firm Interbrand today released its list of the 100 most valuable brands in the world, and there’s a new sheriff in town. After 13 consecutive years at the top of the Interbrand 100, Coca-Cola has been replaced by Apple. The world’s most popular soft drink wound up falling to No. 3 on the list. Read...
Choosing The Right Strategy When Communicating With Investors
Earlier this year, I wrote a post about the advantages of entrepreneurs having a strong communications plan for investors. The more engaged investors are in a venture the stronger and more beneficial the relationship can become. Of course every business and each investor is different. I have found that customizing my communication strategies to the unique wants of my investors and the needs of the company has been very effective. Here are a few strategies that I have used in the past. Read...
Big News: Pepsi Next Partners With Airbnb for Promotion, Joins Instagram
So what’s next for Pepsi Next? Airbnb, Instagram, Flavorpill and Kamio. Read more
How To Outsmart Your Competition When You Can’t Outspend Them
Bruce Poon Tip embodies Peter Drucker’s adage: “Culture eats strategy for breakfast.” As the founder of the Toronto-based travel company, G Adventures, Poon Tip has created a culture that has enabled him to take on larger competitors and win. Earlier this year, Bruce hired my firm to help him accelerate sales. G Adventures was already a successful brand, they’d been named by National Geographic Adventures as the best ‘Do It All Outfitter’ on Earth, they consistently win workplace awards, and Bruce had been an E & Y Entrepreneur of the year twice. Our challenge was to scale their success, and establish a consistent approach to sales around the globe. Read...
Google Is Going to Include Your Face in Its New Ads
Google (GOOG) is tinkering with the ever-delicate balance between selling advertisements and creeping its users out. On Friday the company said it would begin including recommendations that Google+ users make in advertisements. The new policy kicks in on Nov. 11. Read...
How To Pitch To The Press: The 8 No-Fail Strategies
In my day job I’m an entrepreneur, as the founder of a leading PR strategy agency, Snapp Conner PR. But I’m also a frequent speaker on communications and business topics, and as a Forbes contributor, a writer and journalist as well. Last week I moderated a panel for the Money2020 trade show in Las Vegas. Here’s where things turned interesting. In the final month before the show, somehow my name made its way onto the list of press attendees. Read...
Nobel Prize Winner Robert Shiller Is Responsible For The 2 Most Important Charts Of The Last Two Decades
Yale University professor Robert Shiller was one of three people to win the 2013 Sveriges Riksbank Prize in Economic Sciences (also known as the Nobel Prize in Economics). Shiller is already a god among economists. He famously predicted two of the biggest bubbles of all time: the dot-com bubble and the housing bubble. Both times, he published an edition of his book Irrational Exuberance, which described and predicted each respective bubble. Read...
New York Times Aims For Global Growth
While some newspaper companies have spent recent years shifting their emphasis to other types of investments like television, The New York Times has taken a different path. It has been selling off its peripheral assets and concentrating on its flagship newspaper and website. Regional newspapers: gone. Its stakes in the Boston Red Sox and the New England Sports Network: gone. About. com: history. The Boston Globe: sold at a steep loss. Read...
Take the Test…
Dr Phil Test from Joan...
Nate Silver on Finding a Mentor, Teaching Yourself Statistics, and Not Settling in Your Career
Perhaps no one has done more for the cause of data-driven decision-making in the minds of the public than Nate Silver. His book, The Signal and the Noise, explains the power of statistical modeling to improve our predictions about everything from the weather to sports to the stock market. Data science is the hottest field to be in right now, and Silver is its poster child. But for most people, the gulf between recognizing the importance of data and actually beginning to analyze it is massive. How do those without extensive training in statistics equip themselves with the skills necessary to thrive (or even just survive) in our age of “big data”? Read...Ignite Lab Inc.
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