In a previous article I provided information about your role as a leader and how to build employee engagement in support of brand-building. That article emphasized the importance of helping your employees build their personal brand and the company brand.
In this post, I share with you nine ways leaders can connect their team to the corporate brand. This is the key to employee engagement, team building, and achieving corporate branding objectives. These nine recommendations apply to existing team members as well as the process of bringing new people on board.
