General Mills Hires Fallon Executive to Enhance Brand Strategy

General Mills Hires Fallon Executive to Enhance Brand Strategy

General Mills Inc. on Thursday named Fallon executive Michael Fanuele as its first chief creative officer.

Fanuele, Fallon’s chief strategy officer, will report to Chief Marketing Officer Mark Addicks as part of a strategy to centralize brand management at the Golden Valley-based food giant.

Read more about it here.

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