Digital asset management can have far-reaching benefits for brand strategy by helping to connect creative processes to business processes.
Theresa Regli, managing partner and principal analyst at the Real Story Group, compared a successful digital asset management (DAM) process to a well-run kitchen, using famed chef Dan Barber’s restaurant, Blue Hill at Stone Barns, as an example of operational excellency. Her session last week at DAM Chicago 2014, “In the DAM Kitchen: What’s Cooking in 2014?” explored the potential of digital asset management technology in the enterprise, at a time when process and information siloes can be more and more detrimental to companies’ marketing and branding efforts.
Read more about how DAM tools can improve brand strategy here.
