One of the biggest challenges for SMEs in thinking about their content strategy is the sheer volume of available content channels. Between personal blogs, traditional media outlets and social media channels, it’s becoming increasingly hard for brands to create a signal that breaks through the marketing noise.
Here are five tips for SMEs in developing a content strategy that stands out from the crowd:
1. Have a compelling roadmap
55% of marketers surveyed by HubSpot didn’t have a content strategy even though they were currently creating content. Would you set out for a new destination without a map? Didn’t think so. A content strategy that aligns with your business metrics and your core goals is imperative. Identify what you will do, how you plan to do it, and what needs to be true to define success: creating content just for the sake of doing so doesn’t help your business or your customers.
Read about the other five tips for creating an effective content strategy here.
