by admin | Nov 27, 2013 | Market dynamics
In today’s hyper-competitive marketplace, the most sought-after and desirable employees are the ones whose bags are always packed-;not because they are disloyal or disinterested but because they recognize that “up or out” is the way of the world today. Read...
by admin | Nov 27, 2013 | Brand strategy, Market dynamics
On a recent Christmas shopping excursion, I noticed an influx of kiosks positioned in the front of every store from Walgreens to Walmart. They seem to rise from the floor like UFOs, populating almost every square inch of prime retail space. At first glance, it made me think of Japan with its ever plentiful array of unique displays and insatiable appeal. However, these (displays) are now the new NEW and can be found in almost every retail establishment imaginable. They are omnipresent, unavoidable and here to stay. Also, retailers that house these kiosks usually receive a small percentage of commission for selling the cards – hence their added incentive for selling even the cards of major or minor direct competitors. Read...
by admin | Nov 21, 2013 | Brand strategy, Concept evaluation/execution, Market dynamics
Affluent investors hungry for advice have their pick of wealth managers to advise them. I should know, I’m in the business and it’s a crowded field. However, I’m also able to see what a lot of my counterparts are doing and some of it concerns me. I’m going to make a broad generalization here, but in my opinion there are a lot of things that some (not all, of course) wealth managers avoid discussing. Read...
by admin | Nov 15, 2013 | Brand strategy, Innovation, Market dynamics
Very few entrepreneurs wind up building a billion-dollar company like Twitter or Facebook. Those types of companies, that started with thin business models and experienced fast growth overnight, are the exception–not the rule. So you might want to look elsewhere for lessons on how to build your company. In fact, you might want to review the successes of companies that generated revenue early on with solid business models. Read...
by admin | Nov 12, 2013 | Brand strategy, Communication strategy, Market dynamics
Cyber Monday is right around the corner and as the world’s biggest day of e-commerce volume all year, it’s a marketing opportunity not to be lost. Now is the time to start your preparation. Read...
![Marketing for Small Business: How To Be Successful Online [Infographic]](http://ignite-lab.com/wp-content/uploads/2013/11/Be-a-successful-online-small-business.jpg)
by admin | Nov 11, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Market dynamics
Marketing for small business isn’t easy. All too often there are tight budgets and lack of resources that make online marketing a unique challenge, but that doesn’t mean that it isn’t worth pursuing. This infographic is designed to provide some insight into the importance of digital marketing for small business, and the media that stick out as the most...
