by admin | Dec 24, 2013 | Innovation
What if wearing a small patch on your arm enabled the detection of an oncoming cold, allowing for treatment to deter the onset of symptoms? This type of innovative nanotechnology-enabled patch would allow people to make predictive decisions about their day, week or even month. The benefits of this type of innovation are far-reaching. Find out more right...
by admin | Dec 13, 2013 | Brand strategy, Communication strategy, Innovation, Market dynamics
Marketing is not commonly considered part of the mergers and acquisitions process. Everyone emphasizes preparing the company for sale, identifying potential buyers, due diligence, legal reviews, and so on. These are important aspects of the process, but to secure a premium price for any company you need to do a bit of marketing. Even in mergers and acquisitions. Read...
by admin | Dec 11, 2013 | Innovation, Market dynamics
CEO Mark Zuckerberg wants Facebook to become a “highbrow” digital newspaper, while users want a land of viral videos. But which version is better for advertisers? Read...
by admin | Dec 9, 2013 | Communication strategy, Innovation
Entrepreneurs need to go the distance. But so do their teams. That can be a lot harder. When working on anything new, the sense of adventure and newness can be exhilarating, and undoubtedly serves as a key source of motivation. However, somewhere along the line the inevitable humdrum of life sets in. Previously unseen circumstances rear their head, things start to go wrong, and everyone has a degree of doubt, whether or not they express it. It’s your challenge as a leader to reenergize your team and make sure the spark that got you this far hasn’t been extinguished. In order to keep your team together and energized, you have to: Read...
by admin | Dec 4, 2013 | Communication strategy, Concept development, Innovation
The recent discussion about “why we no longer need human resources” obscures the larger issue. The familiar arguments against HR criticize the name (human “resources” equates people with widgets), complain about the inconvenient layer of process-oriented details, and stereotype HR professionals as drones. It’s all a setup for the well-worn accusation, “What value does HR provide?” The answer: HR provides what the CEO wants provided. Read...
by admin | Nov 28, 2013 | Brand identity, Innovation
Six Inc. 500 alums reflect on the simple twists of fate and brilliant strokes of luck that saved their businesses. Read more
