by admin | Oct 28, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Tod Browning’s production of Bram Stoker’s Dracula, from 1931, is one of my favorite of the Universal horror collection. And Bela Lugosi’s portrayal of the creepy count from Transylvania continues to inspire moviegoers and enthusiasts, as well as inform all other depictions of vampires on stage, screen, and in books. Because of that consistency and memorability, Dracula can actually teach important lessons about branding for small businesses, associations, or entrepreneurs. Read...
by admin | Oct 21, 2013 | Brand identity, Brand targeting & positioning, Communication strategy
About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home-security client, it noticed a major discrepancy between the performance of its call-center vendors in North Carolina and Indiana. Read...
by admin | Oct 16, 2013 | Brand strategy, Brand targeting & positioning
So what’s next for Pepsi Next? Airbnb, Instagram, Flavorpill and Kamio. Read more
by Shari Allison | May 7, 2013 | Brand strategy, Brand targeting & positioning
The essential truth is that spam is always in the eye of the recipient. If you think it’s spam, it’s spam (if you’re the recipient. If you’re the sender, your opinion is worthless.) I don’t care what the privacy policy fine print says, if someone thinks it’s spam, it is. The best definition of permission marketing used to be messages that were anticipated, personal and relevant. If this is going to be an asset of your organization (and it should be), let’s take it to the next, easily measured level: would people miss it if it didn’t arrive? Once you have people looking forward to what you have to say, no more worries about spam. You’ve built an asset worth owning....
