Marketing without branding is like fishing without a hook.
You’ll be distributing your message, sure. You may see results in the forms of sales closed and new customers. But is there even anything behind the words? As expert James Heaton eloquently puts it, your marketing is a method of pushing your message out, while your branding is the pull that attracts customers. While a marketing campaign may convert a prospect into a buyer, your brand is what retains their business for life. In an ideal scenario, it’s so much more than pure messaging. Branding strategy allows you to position your business in your market solidly, build meaningful relationships, and retain customers over time.
In an ideal world, a solid brand should precede your marketing. However, that’s not to say it’s ever too late to begin developing a branding plan for the future. No matter when you start, it’s sure to offer immense benefit to your marketing program and outcomes. The following are some of the ways that defining your organization’s core can act as your marketing secret weapon.
Read about them all in this article.
