by admin | Apr 10, 2014 | Brand identity
In an age that celebrates storytelling and imagery, the use of videos to promote brand awareness has skyrocketed. B2B branding and sales-related videos–whether they appear on a Facebook page, YouTube channel or on short-format platforms like Vine or Instagram–are quickly becoming the content-marketing tool of choice among top brand marketers. Businesses also post branding videos on their websites, including on: Landing pages Product detail pages Virtually everywhere on the site as a sidebar feature Videos can be circulated via email, newsletter and virtually every way you communicate with current and prospective customers. So if you haven’t yet told your story on video, now’s a good time to start. Here are tips to get you...
by admin | Apr 9, 2014 | Brand identity
Today’s digital ecosystem has clearly evolved the manner in which brands interact with their customers; communication between these two parties was once typically top-down, less of a conversation and more of a one-way dialogue. While this was acceptable in an analogue age, brands have had no option but to accept that in making the ‘digital switch’ their customers now expect a ‘flat hierarchy’; one in which they are able to interact directly with an organisation and help influence and shape the brand story. Find out more about how brand bravery can affect your digital brand identity...
by admin | Apr 9, 2014 | Brand identity
In a previous article I provided information about your role as a leader and how to build employee engagement in support of brand-building. That article emphasized the importance of helping your employees build their personal brand and the company brand. In this post, I share with you nine ways leaders can connect their team to the corporate brand. This is the key to employee engagement, team building, and achieving corporate branding objectives. These nine recommendations apply to existing team members as well as the process of bringing new people on...
by admin | Apr 8, 2014 | Communication strategy
In this, the second of a three-part series on interpersonal communication in your job hunt, I’ll share more tips for improving how you come across to others. Remember, only 7 percent of communication is the actual wording you use. More weight is given to your voice (38 percent) — meaning your tone, pitch, volume and rate of speech. Even more weight (55 percent) lies in what others observe — meaning posture, body language, eye contact, etc. Observing body language is most critical as we form opinions, so what can you do when a phone interview removes that variable? Read more about why nonverbal communication is important as well as how you can master nonverbal communication when searching for a great...
by admin | Apr 8, 2014 | Market dynamics
Leading memory products manufacturer Micron Technology reported a strong Q2 2014, driven by favorable structural changes in the industry, as well as positive market conditions and solid operational execution. At $4.1 billion Micron’s revenue grew by 1.6% sequentially and 97.6% annually (last year did not include Elpida earnings), and its net income more than doubled sequentially. DRAM revenues were flat sequentially as both sales volumes and average selling prices remained stable. NAND Flash revenue grew by 11% sequentially on account of a 35% increase in sales volume which was partially offset by an 18% decline in average selling price. Read more about these Micron market dynamics...
