by admin | Jun 5, 2014 | Communication strategy
All of us are passive-aggressive. That is, we use a mild form of passive-aggressiveness: “saying yes when we mean no,” according to psychotherapist Andrea Brandt, Ph.D, M.F.T. However, some of us use passive aggression on a regular basis. Brandt defined passive aggression as “a coping mechanism people use when they perceive themselves to be powerless or when they fear using their power will lead to bad outcomes.” Read more about this...
by admin | Jun 4, 2014 | Brand strategy
A business’ personal brand is its story. Effective branding builds trust and security that leads to long-term sales and loyal customers. Brands distinguish businesses from each other and give customers a reason to choose one company over another. To properly market a business, a strategic company and/ or personal brand must be established. Read more about it...
by admin | Jun 4, 2014 | Brand strategy
It was a busy week for high-profile turnovers at the top of major organizations. Last weekend, the National Basketball Association accepted the sale of the Los Angeles Clippers to former Microsoft executive Steve Ballmer, bringing an end to the Donald Sterling saga (sort of). Then, on Monday, President Obama announced Sloan Gibson as interim secretary of the Department of Veterans Affairs, replacing Gen. Eric Shinseki, who resigned last week following revelations that VA healthcare facilities had delayed care to veterans and covered it up. Read more about what CEOs need to do to clean up after controversy...
by admin | Jun 3, 2014 | Communication strategy
Before, during and after an emergency it’s absolutely critical to provide information and communicate. Why? Because in an emergency, and in life in general, the vacuum created when nothing is communicated is filled with information that can be, and often is, incorrect.The principles outlined by organizational theorist Chris Argyris in his model, the Ladder of Inference, hold especially true in the domain of emergency management. Argyris’ proposition is that in the absence of information people make things up (assumptions) due to a need to make sense of something. Read more about these 6 communication tips from emergency managers...
by admin | Jun 3, 2014 | Communication strategy
There is an array of items to deliberate for any healthcare organization that is looking to bring on a new clinical communications platform, let alone a hospital that has been open for about two months. Ensuring that the data being communicated is secure in a HIPAA compliant manner should be near the top of that list. Walnut Hill Medical Center (WHMC), a 100-bed facility with over 200 employees and physicians on staff, offers services such as cardiovascular, gynecologic, imaging, general surgery, emergency medicine and intensive care. The new organization knew that safe, secure staff communication was a must from the outset and chose to provide secure devices to staff members. The corporate-distributed devices have baked-in security features as part of Voalte’s mobile infrastructure. While the phones are currently limited to internal use with Voalte One, WHMC physician Ricardo Guerra said the organization is looking at ways to extend its use of Voalte outside of its four walls of hospital by being able to text information securely with Voalte Me. Read more about how this medical center is tackling secure communication...
