Adidas Group is setting up a series of digital newsrooms across the world in a bid to bring more strategic oversight to how brands such as Reebok are marketed online.
Commenting on its financial results for 2013 yesterday evening (5 March), the sportswear maker said its brands needed to be more relevant online in order to propel demand. It is setting up internal digital newsrooms over the next 12 months to tap into trending topics, a move that builds on the “moments of celebration and acknowledgment” real-time marketing strategy it currently employs with its agencies.
Read more about the ‘digital newsroom’ strategy here.
