I’m talking to brand managers, brand, stewards, consultants — anyone who is responsible for maximizing your company ad agency’s efforts on behalf of your brands. Don’t let your agency have an academic relationship with the product you are selling.
We all know the academic relationship. It revolves around sexy charts, research, case studies, infographics, word clouds, focus groups. The client says to the agency, “Make consumers understand the full, comprehensive robust experience of our brand … and if the agency people get a chance to have that experience on their own time, that’d be kind of neat.”
Find out more about why your agency needs a brand commissary here.
